BodyJewelry - Case Studies

www.BodyJewelry.com

SEO Situation:

Body Jewelry Inc, has been with Cytnet since 2004. When they first came to us for SEO services it proved to be a real challenge.  Body Jewelry was a big, and difficult, market to penetrate with lots of competition in the same field.  The company had an existing website but had no traffic. The only traffic they received was paid for and the company had no natural search engine results. There was no SEO strategy in place and we at Cytnet had to start from scratch! In addition, the site proved to have many errors and missing content.

SEO Challenge:

Body Jewelry had no goal and aim specifically in mind, so we studied the market, sat down and together decided on goals for Body Jewelry and their website. One of the major challenges in achieving the goals decided upon was the fact that they used Yahoo e-commerce. Using Yahoo poses a challenge with coding and access to the site, which we at Cytnet had to overcome. Additionally, the site previously used two domain names which make it more complicated to work with the two!

SEO Solution:

Given the situation and the challenge Cytnet used the following solution:

1. We created more contact pages for the site with additional information.
2. Made strong linking partners with a strong linking campaign.
3. Our professional experts and specialist were able to overcome the problem of coding posed by Yahoo E-commerce, to develop and adjust the codes on the site.
4. Revised and edited text on the site and product descriptions.

SEO Results:

Within one year:

• Traffic increased to the site.
• The company was able to remove ad words because the natural results increased, allowing Body Jewelry to save money from paid results.
• Body Jewelry is now in the 1-3rd positions on Major Search Engine.