Web Marketing Checklist

Cytnet has developed a Web Marketing Checklist for your convenience If you are at our site, this probably means that you want or already have developed a web site, and now you are ready to put it on the market. Below is a guide to what you need in order to Market your website. And remember at Cytnet we take care of all your marketing needs, whether you have an existing website or not.

Search Engine Strategies

1. Write a Page Title.
2. Write a Description META Tag.
3. Include Your Keywords in Header Tags H1, H2, H3.
4. Make Sure Your Keywords Are in the First Paragraph of Your Body Text.
5. Make Your Navigation System Search Engine Friendly.
6. Develop Several Pages Focused on Particular Keywords.
7. Submit Webpage URL to Search Engines.
8. Fine-tune with search engine positioning.

Linking Strategies

1. Submit Your Site to Key Directories.
2. Submit Your Site to Industry Sites and Specialized Directories.
3. Request Reciprocal Links.
4. Write Articles for Others to Use in their Newsletters.

Traditional Strategies

1. Include Your URL on Stationery, Cards, and Literature.
2. Promote using traditional media.
3. Develop a Free Service.
4. Issue News Releases.

E-Mail Strategies

1. Install a "Signature" in your E-Mail Program to help potential customers get in touch with you.
2. Publish an E-Mail Newsletter.
3. Send Offers to Your Visitors and Customers.
4. Rent targeted e-mail lists.
5. Miscellaneous Strategies
6. Promote Your Site in Mailing Lists and News Groups.
7. Announce a Contest.
8. Ask Visitors to Bookmark Your Site.
9. Exchange Ads with Complementary Businesses.
10. Devise Viral Marketing Promotion Techniques.

Paid Advertising Strategies

1. Traditional CPM
2. Pay per click
3. Pay per action (affiliate program)

 Methods:

1. Buy a Text Ad in an E-Mail Newsletter.
2. Begin an Affiliate Program.
3. Purchase Pay Per Click (PPC) ads on Overture.com
4. List Your Products with Shopping Comparison Bots and Auction Sites.

• Froogle
• mySimon
• BizRate
• PriceGrabber
• zShops
• DealTime