GNJ Supply - Case Studies

SEO Situation

GNJ supply had no specific target market and audience, no keywords and no SEO strategy in place. The e-commerce site they were using had bad coding and was not Search Engine friendly. In general, the website was very unprofessional. We needed to start from scratch.

SEO Challenge

GNJ Supply is a part of a large industry and the market for cell phone accessories is a big one. The primary challenge was to specify the target market and decide how best to compete within this particular market. The site was full of valued information that could not be easily accessible to visitors, making the site difficult to navigate and also making it incompatible with major search engines. There were 1000’s of items and descriptions, in different categories that needed modification. Additionally, the e-commerce software needed to be fixed and redesigned with the new structures and codes.

SEO Solution

Briefly we handled the situation like this:

1. We replaced the E-commerce software
2. redesigned website and coding
3. Made strong link partnerships.
4. Made affiliations with larger company brands associated with website.
5. Decided on over 500 keywords relevant to the site.

SEO results

• Within 3 short months, using the specific keywords related to popular brand names, GNJ appeared in the first pages of Major Search Engines.
• The keywords used produced natural results, so GNJ was able to stop paid advertising, saving money.
• There was a 90% increase in traffic to the site.
• New e-commerce site is professional and easy to use which also attracts more visitors to the site.