Search engine optimization checklist

Search engine optimization checklist

	Created an optimised page title. 60 characters max
	Optimised description meta tag. Less than 250 characters
	Listed comma-separated keywords in the keywords meta tag
	Included keywords in page heading <H1>...</H1>
	Included kewords in H2, H3... headings
	Developed keyword rich body text. At least 250 words
	Added descriptive ALT text to all images
	Specified image height and width for all images
	Used descriptive text and keywords within all hyperlinks
	Provided static HTML links to all pages on your website
	Placed keyword-rich copy in the top half of your page
	Used bold font and italics to format important text
	Minimised amount of code on the page - stored JavaScript in an external file
	Ensured that your pages are easy to read, to find and to navigate
	Used keywords in your URL, subdomains and file names
	Drafted a link development plan
	Ready to go?

Search engine optimisation dos and don'ts

Do		Don't
Use keywords in the title.		Stuff keywords in your title.
Create pursuasive descriptions		Write sales-heavy descriptions
Use cascading style sheets (CSS)		Use tough to read fonts
Store all JavaScript in a separate file		Use dynamic page URLs
Create a simple navigation scheme		Use frames based navigation
Ensure your webpage downloads fast		Use big image files or flash plugins
Use keywords throughout your page		Create unneccesary redirects
Provide alternative navigation routs where frames or flash is used		Hide text by making it the same colour as the background
Create a sitemap linking to all pages		Stuff keywords in a NOFRAMES tag
Place common mis-spellings in your keywords meta tag		Stuff keywords in ALT text behind a blank image
Submit your optimised site once to search engines and directories.		Plagiarise site copy.